Is Ube Being Stolen from the Philippines?

Ube or purple yam is a quintessential part of being Filipino. This popular tuber is grown in different parts of the Philippines and has made headlines and appearances in mainstream media because of its subtle earthy taste. Ube renders its iconic deep violet hues unto almost anything: from breads, pastries, and other savory dishes that remind Filipinos of home no matter where they may be in the world. 

Erwan Heussaff and the FEATR team wanted to learn more about how ube is being cultivated by the Aeta farmers in Pampanga and the third generation farmers of the Bohol Ubi Growers Association (BUGA) in search of answers to the problems that the ube industry is facing. Join us on this adventure as we taste the different varieties of freshly harvested ube straight from the source and listen to the stories of how it has touched the lives of households and restaurants around the globe.

Watch the full video here: https://www.youtube.com/watch?v=4SjGH73BPVM

The team would like to thank everyone who made this documentary possible:

USA BAKERIES

Azikiwee Anderson, Rize Up Bakery

Angelica Nulud & Paul Faraon, La Kalidad

Melody Lorenzo, Sweet Condesa

TRADITIONAL HALAYA MAKER

Rose Marie Legaspi

Felipa “Nanay Ipang” Legaspi

EXPERTS

Ige Ramos – Food Historian, Writer & Artist

Chef Jam Melchor – Founder, Philippine Culinary Heritage Movement

Cynthia G. Kiswa – Director, Northern Philippines Research and Training Center (NPRCTRTC)

Benguet State University

Dr. Carolyn Mae Daquio – Former Regional Director & Training Center Superintendent, Agricultural Training Institute ATI-7

Gracia F. Arado – OIC Training Center Superintendent, Agricultural Training Institute ATI-7

AETA FARMER

Aiza Lansang – Aeta Ube Farmer

BOHOL FARMER

Esmeraldo Maligsa – President, Bohol Ubi Growers Association (BUGA)

Celencio Maligsa – Vice President, Bohol Ubi Growers Association (BUGA)

BOHOL SNACKS MAKER (JOJIE’S)

Ella Adano – Jojie’s Bakeshop

HALF SAINTS

Chef Joanna Arciaga – Half Saints

USA TEAM

Chad Santo Tomas – Producer

BOHOL TEAM:

EJ De Guzman – PM/Researcher 

Chester Impang – Director of Photography

Mon Peter De Pedro – Camera Operator

Riche Ceasar Balijon – Camera Operator

Jesse Alfie Estaca – Camera Operator, Drone Operation

Christian Paul Naparota – Gaffer

Special thanks to:

Northern Philippines Research and Training Center (NPRCTRTC)

Benguet State University

Rose Anne Mananghaya-Aya of DOST-PCAARRD

Operation Share-A-Blessing – Chef Christopher Gomez, Cheme Gomez 

Original Musical Score: Leo Saballe

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